Brooks Brothers Launches Third Supima Collection
April 12, 2012 
Based on the success of its first two Supima collections, it’s no surprise that Brooks Brothers chose to develop a third line of clothing featuring the ELS fiber. But the way they celebrated it – with a gala reception at one of its stores in Memphis, Tenn. – was a strong indication of the value the company puts on the ELS fiber.
Brooks Brothers, which has been featuring Supima in some of its premier clothing lines for more than 20 years, dedicated the entire month of March to its new line of sportswear for men, women and children and home furnishings made from Supima cotton. The collection was officially released on March 28 at a reception hosted by Supima President Jesse Curlee and attended by more than 30 people, many of them leaders in the cotton and textile industries.
Brooks Brothers created an extensive marketing program to highlight its longstanding relationship with Supima, including in-store visuals, a 30-page catalog featuring the Spring 2012 Supima merchandise, and a landing page on www.brooksbrothers.com Web site.
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