CCI Study Analyzes Colombian Textile Consumers
August 25, 2011 The first study that Cotton Council International (CCI) has undertaken in Colombia discovered that male and female purchases are relatively similar. The “Closet Share 2011” study looked at the wardrobes of Colombian men and women in four different categories: denim jeans, khakis, underwear and home furnishings.
In the jeans category, the figures are the same for both men and women. Both genders in Colombia typically own eight pairs of jeans, which account for about 16 percent of total wardrobe space.
Differences were most noticeable in the underwear category, to which women devote 27 percent of their total wardrobe. Men come in at 23 percent.
One important finding is that in Colombia, the concept of quality is not necessarily related to a garment being long-lasting, but rather, how long it looks “fresh.” Respondents felt that if the garment “looks like new,” it must be of good quality.
The study also revealed that for Colombians, clothing purchases are not planned. Purchases depend on an individual’s preference at that moment in time, based on the time of the year or some other personal factor.
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