Cotton Global Summit Turns Volatility into a Competitive Advantage

By Jim.Robinson|December 14, 2011

Noted business author Peter Senge once said, “The only sustainable competitive advantage is an organization’s ability to learn faster than the competition.” And while the cotton industry has always been known for its speed of change and fierce competitiveness, those factors have now reached levels never been seen in the long and proud history of the trade.

That is the primary reason that Cotton International has decided to call upon the extensive expertise of its parent company, Meister Media Worldwide, and host a major international conference from April 25-27, 2012. As the voice of the global cotton community, our mission has always been to provide solutions and encourage interaction among industry stakeholders from one end of the supply chain to the other. Until now, that mission has been achieved through our magazine, the Annual edition, the website and weekly e-newsletters. But as the times change, so must we all. Market volatility, increasing pressure on each link of the supply chain, and the ever-increasing need to communicate directly with core business partners are proof that the time to hold this event is now.

The Cotton International 2012 Global Summit is designed to help cotton and textile professionals navigate – and yes, even benefit from – changes in the market. Managing risk, improving the efficiency of logistics, and strengthening business relationships are the determining factors between success and failure in today’s market environment, so those are the areas the panels of expert speakers will be addressing in Bangkok.

Now more than ever, the link between spinners, merchants and industry partners requires more cohesive and integrated relationships. Cotton International is proud to provide a forum to facilitate dialogue between these critical groups in the value chain. The Cotton International 2012 Global Summit will:

Provide a venue for high-level, personal interaction for buyers, sellers and allied industries.
Encourage robust dialogue about managing risk and volatility between merchants, mills and allied industries.
Deliver a premium program that includes the industry’s top thinkers, decision makers, industry leaders, associations and analysts.

Don’t miss this unique opportunity to gauge trends from top cotton professionals throughout the value chain. Registration will be open next week and space will be limited, so be sure to take advantage of the discounted advance registration pricing and reserve your spot at the event. For more information, visit www.cottonglobalsummit.com and ensure that the relationships, strategies and solutions you develop at this inaugural event will be a part of your go-to-market planning in 2012 and beyond.