PUMA, Cotton Incorporated Keep Golfers Dry
September 1, 2011 In many sports, players wear beads of sweat as a badge of honor and a testament to their intensity level and effort. But the greatest players in golf — which is no less intense than some of the more physically strenuous sports — are known for being “ice cold” and performing under pressure without showing signs of strain. Great golfers never want their opponents to see them sweat.
Now, thanks to a collaboration between Cotton Incorporated and PUMA Golf, they don’t have to. The two organizations have partnered to create a series of PUMA Golf performance shirts featuring TransDRY technology, a moisture management system that wicks away moisture and spreads it for faster drying and less cling to the body.
The TransDRY moisture management system turns cotton into a performance fabric while maintaining the original breathability and comfort of cotton. By applying the technology at the yarn stage, PUMA Golf TransDRY styles reduce cotton absorbency capacity and overall drying time by 50% without washing away like a topical treatment.
The new treatment wicks moisture from the inside of the shirt to the outside, keeping the inside of the garment dry and less saturated. At the same time, the treatment spreads the moisture horizontally, allowing for a faster drying time.
“We are excited to be partnering with PUMA Golf, bringing new technology and styles to the course,” says David Earley, senior director of supply chain marketing for Cotton Incorporated. “At Cotton Incorporated, we believe that the PUMA Golf mantra of “Look Better. Feel Better. Play Better,” is a way of life. By fusing the comfort of cotton, the TransDRY technology and the style of PUMA Golf together, we have created top performance products that are highly desirable.”
PUMA Golf and Cotton Incorporated have created game changing styles, allowing avid golfers the comfort of cotton as an alternative to synthetic fibers. Styles like the Golf TransDRY™ Pique Polo, Golf TransDRY™ Argyle Polo and Golf TransDRY™Graphic Polo have performance based technology, with the comfort of cotton and the colorful PUMA Golf style.
For more information on the TransDRY™ technology, visit www.puma.com/golf.
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