PUMA Golf Introduces TransDRY Cotton Shirt Line
August 29, 2011 PUMA Golf and Cotton Incorporated have partnered to create a series of PUMA Golf performance shirts featuring TransDRY technology, a moisture management system that wicks away moisture and spreads it for faster drying and less cling to the body.
Rickie Fowler sported one of the new styles, the Golf TransDRY 18 Hole Polo, during his opening round at The Players Championship in Florida in mid-August.
“We are excited to be partnering with PUMA Golf, bringing new technology and styles to the course,” said David Earley, Senior Director, Supply Chain Marketing for Cotton Incorporated. “At Cotton Incorporated, we believe that the PUMA Golf mantra of ‘Look Better. Feel Better. Play Better,’ is a way of life. By fusing the comfort of cotton, the TransDRYTM technology and the style of PUMA Golf together, we have created top performance products that are highly desirable.”
The TransDRY™moisture management system turns cotton into a performance fabric while maintaining the original breathability and comfort of cotton. By applying the technology at the yarn stage, PUMA Golf TransDRY™ styles reduce cotton absorbency capacity and overall drying time by 50% and doesn’t wash away like a topical treatment.
The new treatment wicks moisture from the inside of the shirt to the outside, benefiting the golfer by keeping the inside of the garment dry and less saturated; simultaneously, the treatment spreads the moisture horizontally, allowing for a faster drying time.
PUMA Golf and Cotton Incorporated have created game-changing styles, allowing golfers, from duffers to prefessionals, the comfort of cotton as an alternative to synthetic fibers. Styles like the Golf TransDRY Pique Polo, Golf TransDRY Argyle Polo and Golf TransDRY Graphic Polo have performance-based technology, with the comfort of cotton and the colorful PUMA Golf style.
PUMA Golf has a growing roster of professional golfers around the world, including Rickie Fowler, Lexi Thompson, Johan Edfors, Anna Nordqvist, Blair O’Neal, Jeehae Lee, Jonas Blixt, Dewi-Claire Schreefel, Lee-Anne Pace and Diego Velasquez.
For more information on the TransDRY technology, PUMA Golf Products or to keep tabs on PUMA Golfers, see: www.puma.com/golf
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