By joining the Trust Protocol, PVH will receive verified data on sustainability practices from U.S. cotton growers and access to aggregate year-over-year data for water use, greenhouse gas emissions, energy use, soil carbon, soil loss and land use efficiency. This membership will help PVH achieve its commitment to sustainably source 100% of its cotton by 2025.
“Joining the Trust Protocol helps us move forward in reaching our sustainability goals and driving continuous improvements in sustainable cotton sourcing for our brands and at scale for the industry,” said Marissa Pagnani McGowan, Chief Sustainability Officer, PVH Corp. “This program will enhance our ability to provide sustainable product offerings to our consumers.”
“We are proud to welcome PVH as a new member and to help them meet their bold sustainability ambitions as established in their Corporate Responsibility strategy Forward Fashion,” said Dr. Gary Adams, president of the U.S. Cotton Trust Protocol. “In a period of growing demand for verifiably sustainable supply, the Trust Protocol empowers U.S. growers to demonstrate their stewardship and be recognized for the environmental efforts they’ve increasingly undertaken.”
The Trust Protocol has welcomed more than 500 brand, retailer, mill and manufacturer members since its launch in 2020. Members include Levi Strauss & Co. and its legacy brands, Gap Inc. and its collection of purpose-led lifestyle brands, global apparel manufacturer Gildan, and UK retailers Tesco, Byford, and Next Plc. Other Trust Protocol member announcements include the first 10 U.S. mills to join and the first members in Latin America.
The U.S. Cotton Trust Protocol is aligned with the UN Sustainable Development Goals, recognized by Textile Exchange and Forum for the Future, and part of the Sustainable Apparel Coalition, Cotton 2025 Sustainable Cotton Challenge, Cotton 2040 and Cotton Up initiatives.
Based on information provided by the U.S. Cotton Trust Protocol