Yara Launches App to Help ID Crop Nutrient Deficiencies

By Jim.Robinson|October 18, 2013

Yara North America, Inc. has launched Yara CheckIT, a new app for visual identification of crop nutrient deficiencies.

Yara CheckIT gives users a unique and quick capability to determine crop nutrient deficiency by visual comparison. The app includes data and pictures of 20 important U.S. crops and the most common deficiencies for each crop, and provides corresponding nutritional advice when the deficiency has been identified.

“This app is based on the best of our knowledge and years of research and global business,” said Geraldo Mattioli, Yara North America head of western sales. “It is also another example of our efforts and focus on digital outreach and engaging with the next generation of farmers.”

The new app is targeted for use by farmers, distributors, retailers, agronomists and crop advisors. Yara CheckIT can be downloaded on smartphones and tablets using Apple, Android and Windows platforms and is available at no cost at the various app stores.

Yara North America, Inc. is a subsidiary of Yara International ASA, a world-leading industrial company that converts energy, natural minerals and nitrogen from the air into essential nutrition products for agriculture and solutions for industrial customers.