ThryvOn Technology to Bring New Lygus Control to Cotton
December 30, 2019 
A new cotton trait developed by Bayer –ThryvOn Technology – will provide cotton plants increased protection, and growers an additional tool, against tarnished plant bugs and thrips.
Announced at the Deltapine New Product Evaluator (NPE) Summit, ThryvOn Technology will represent the first trait in the industry designed to help cotton growers protect against these pests and help reduce the need for some insecticide applications.
Pending various factors such as regulatory approvals, ThryvOn Technology is expected to be available to the market in the next few years stacked with Bollgard 3 XtendFlex Technology, providing cotton growers the latest technology for insect pest and weed control. Beginning in the 2020 season, growers will be able to see educational academic test plots of the new technology.
“We believe that once available, this technology system will provide immense value to cotton growers by promoting plant health and helping protect yield potential against pests that, until now, were not able to be managed through a biotech trait,” said Jon Riley, North America Cotton Launch Lead for Bayer.
Once launched, some expected benefits of ThryvOn Technology stacked with the current industry-leading herbicide and pest protection traits will provide several expected benefits:
- Season-long protection against feeding damage from two species of tarnished plant bugs and thrips species through built-in trait technology
- A potential reduction in the number of foliar insecticide applications needed for control of tarnished plant bugs and thrips
- ThryvOn Technology will be stacked with the proven control of the Bollgard 3 XtendFlex Technology
“We’re also excited to move one step closer to commercialization by announcing the name of ThryvOn Technology, a name that conveys our desire to help cotton growers everywhere thrive in the face of challenges from tarnished plant bugs and thrips species,” said Travis Coffman, Cotton Trait Marketing Manager for Bayer.
Based on information provided by Bayer
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