USDA Approves Nonregulated Status for ThryvOn Technology

By Cotton Grower Staff|January 25, 2021

The USDA has approved Bayer’s petition for nonregulated status of the company’s ThryvOn Technology for cotton.

“This trait represents the industry’s first cotton biotech trait to protect against feeding damage from key tarnished plant bug and thrips species, providing cotton growers with an additional tool to manage these damaging pests,” said Jon Riley, North America Cotton Trait Launch Lead for Bayer.

In field studies to date, ThryvOn Technology has proven protection against tobacco thrips, Western flower thrips. tarnished plant bug, and the Western Tarnished Plant bug.

“We plan a stewarded Ground Breakers Field Trial Program introduction of this product in U.S. geographies in 2021 and anticipate following with a full commercial launch, pending regulatory approvals and other factors,” added Riley.

Based on information provided by Bayer