John Deere Launches FarmSight

John Deere Launches FarmSightWireless communication is providing a host of opportunities for growers to connect and communicate between the office and equipment using handheld devices like smartphones, and John Deere is putting its stake in the ground with the announcement of a new technology strategy.

John Deere is bringing together its current and future wireless technology solutions under a new brand called FarmSight, with a goal of providing an “integrated and comprehensive vision” for meeting the needs of the increasingly complex growing operation.


The FarmSight vision serves to focus current and future Deere offerings under a single umbrella, including aspects of its JDLink telematics solution, Ag Logic asset and fleet management solution, and Apex desktop software.

Fully implemented, FarmSight will be built on three solution pillars, says Jerry Roell, director of FarmSight. These include: machine optimization using wireless communication to ensure top productivity and maximum uptime; logistics optimization to improve fleet management and allow machine to machine communication; and ag decision support to ease the collection and aggregation of data to allow for better decision making.

The FarmSight system will utilize a web portal that will facilitate the movement of data and information, and allow the local John Deere dealer and selected service providers such as crop consultants and agronomy service providers to give more support to the grower’s operation. FarmSight will be fully supported by the John Deere dealer.

Still in the early stages of development, FarmSight will be rolling out services as they come on line. Not designed to be a “one size fits all” solution Roell recommends that growers interested in FarmSight to contact their Deere dealer for additional information.

More detail on FarmSight is available at