Jason Spaletta of Lodi, Calif., has been named western regional sales manager for Topcon Precision Agriculture (TPA).
In his new role, Spaletta will be in charge of sales in California, Arizona, Nevada, Oregon, Washington and Idaho. Before joining Topcon, Spaletta had been territory sales manager for AutoFarm, a manufacturer of machine control technology in the agriculture market.
Rod Haarberg, national sales manager for TPA, said, "Jason’s experience in the precision ag business will be an invaluable asset to Topcon as the company expands its business in the western United States. He has a strong understanding of the precision agriculture market and the benefits that can be realized from machine control technology in the diverse ag landscape of the western part of the country."
Spaletta said, "Being able to join Topcon in this leadership role is a tremendous opportunity. The farming community is becoming increasingly aware of the benefits of precision positioning and machine control technology and of Topcon’s leadership role in the marketplace.
"The diverse agriculture landscape in the western states is a perfect fit for the total land and machine management technologies that Topcon provides," he said.