Rovensa Next Launches Sustainable Agriculture Solutions in the U.S.

Rovensa Next – bringing collective R&D from acquired biological start-ups Bio Agrichem, Agro Tecno Logia, Idai Nature, Micro Quimica, MIP Agro, OGT, Oro Agri, SDP, Tradecorp, and Rodel Flowers –  is launching its groundbreaking entry into the U.S. market in October.

Official introduction comes at the California Association of Pest Control Advisers (CAPCA) show in Reno, NV, Oct. 15-17.


Johan Coetzee, Head of North America, Australia & New Zealand for Rovensa Next, says, “A biocontrol solution is often an integrated strategy, more so than a single product. The extensive Rovensa Next product range provides us opportunities to support biopesticides with performance-enhancing adjuvants as well as both soil and plant health products to provide a truly unique solution to our customers’ needs.”

By embracing sustainable agricultural methods and innovative solutions, farmers have the opportunity to improve crop quality while reducing costs. The integration of biostimulants into crop management strategies farmers can enhance crop and plant life quality. This is not a new concept for Rovensa. The company opened a research center in Brazil in September 2022.

One of the company’s flagship products – 3-in-1 pesticide PREV-AM insecticide/fungicide/miticide – offers a prime example of how they are helping to revolutionize agriculture.

Top Articles
Verett Honored With NCC Oscar Johnston Lifetime Achievement Award

“In the last two seasons, our 3-in-1 pesticide has shown explosive growth,” says Riley Reynolds, Director of North America Marketing and Commercial. “It has shown incredible value as a tank mix partner to boost tar spot control with grower standard fungicides. In other crops, growers are recognizing its value in minimizing the risk of standard chemistries developing resistance for so many diseases and insects. It is quickly becoming a key component in season-long spray programs in fruits and vegetables.”

Cotton and rice are also target crops for the company’s products, with extensive research ongoing in Georgia, Mississippi, and Arkansas.

The expansion of Rovensa Next holds the promise of nurturing a collaborative network bridging the U.S. and the global agricultural community. With the company’s growing presence in the U.S., opportunities will arise for research, knowledge-building, and the exchange of best practices in sustainable agriculture.

“The use of biopesticides often requires different strategies than conventional chemistries to optimize their performance and to be effectively incorporated into a conventional pest-control program,” Coetzee says. “Therefore, it is important that the manufacturer of these products can support their recommendations with solid research and not just show the product efficacy, but also how to effectively incorporate that bio-pesticide in the growers’ existing crop-health program.”

While entry into the U.S. markets is never easy, especially for European companies, the size of the U.S. market is recognized as one of the largest agricultural input markets in the world. “Providing technically sound and high-quality solutions across a wide range of crops will be rewarding to our customers as we provide them with solutions that have a low impact on the environment and consumers,” Coetzee says. “We have to carefully select products that fit in with local conditions, production practices, and regulatory guidelines. Prioritizing products out of a huge global portfolio and then developing them specifically for the U.S. market takes careful planning and allocation of resources.”

Rovensa Next’s entry into the U.S. is a pivotal moment in the ongoing evolution of sustainable agriculture. Eric van Innis, former Chief Executive Officer for Rovensa Group, explained the thought behind creating Rovensa Next in this interview. This move not only extends a helping hand to American farmers facing numerous challenges, but it also signifies a global transition toward more environmentally conscious farming practices.