Promotion
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The Time is Right
For two generations of consumers, “The Touch, The Feel of Cotton ― The Fabric of Our Lives” were the lyrics…
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“The Fabric of Our Lives” Gets a Reprise
For two generations ‚”The touch, the feel of cotton” are the lyrics that have linked consumers to cotton. Cotton Incorporated…
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Q&A with Monica Forti – Director of International Trading at The Seam
Could you describe your position at The Seam? My responsibility is to direct the international trading. Our International Marketplace includes…
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Cotton Marketer of the Year
“In 2008, Max’s fixations began at around 78 cents per pounds and it went all the way up into the…
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Wolf Trax Wins International Marketing Award
Wolf Trax recently earned a top marketing award for its new video “A Bright Idea that Sparks the Power of…
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Lessons From ICA
The International Cotton Association Annual Trade Dinner Event came to a close October 3 in Liverpool, and I have been…
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Experimental Marketing
The Cotton Research & Promotion Program was created to recapture lost markets, maintain existing markets and establish new markets for…
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Cotton Marketing 101
Most cotton growers are very knowledgeable when it comes to growing and harvesting a crop. They have years of experience,…
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Cotton Vs. Corn: Paradox Proves Logic
Thesis, antithesis, synthesis: The Hegelian dialectic triad. Wilhelm F. Hegel was an 18th-century German philosopher who believed that all things…
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NYBOT and Cotton Grower Announce Marketers of the Year
While eating lunch one afternoon during the 2004 Beltwide Cotton Conference in San Antonio, California producers Bob Hull and Jack…