Promotion

Each year when cotton producers are charged their per bale assessment to fund research and promotion at Cotton Incorporated, they…

Information dissemination and the development and implementation of innovative consumer products are two very important strategies for increasing cotton demand.…

Cotton Incorporated designs research and promotion projects to strengthen the market position of American cotton at every stop along cotton’s…

He said they were big shoes to fill. He said it was a tough act to follow. Then he went…

The sharp increase in grain prices has “opened the door” for cotton growers to adjust acreage in line with export…

If you’ve been following the exploits of our associate editor Drew Harris as he gets deep into planting a half-acre…

Cotton Incorporated’s “The Fabric of Our Lives” television advertising campaign has successfully created an emotional bond between U.S. consumers and…

Back in the late 1960s, cotton producers recognized the need for a Research and Promotion Program. Since then, Cotton Incorporated…

Price risk has increased substantially for cotton industry participants since the U.S. market became mainly dependent on export demand. The…

An important program to convince Chinese consumers to make cotton the fabric of their lives is being implemented, in part,…