Key Global Customers to See “The Cotton the World Trusts”

Key Global Customers to See “The Cotton the World Trusts”

Textile manufacturing executives representing 15 countries will visit the U.S. Cotton Belt September 25-29 as part of the 40th COTTON USA Orientation Tour sponsored by Cotton Council International (CCI), the export promotions arm of the National Cotton Council (NCC).

CCI President Eduardo L. (Eddy) Esteve said this long-standing CCI special trade mission event, “provides our industry members the opportunity to enhance relationships with some of U.S. cotton’s best global customers. These customers get a closer look at COTTON USA and see how we are working to grow the highest quality, cleanest fiber in the world in the most sustainable manner. We really want to impress upon them that U.S. cotton truly is the cotton the world trusts.”


Esteve, a Dallas-based merchant, said the tour includes executives from 27 companies in Bangladesh, China, Ecuador, El Salvador, Guatemala, India, Indonesia, Japan, Korea, Pakistan, Peru, Taiwan, Thailand, Turkey and Vietnam. These manufacturers are expected to consume about 2.6 million bales in 2017, with about 43% of those bales coming from the U.S.

The countries represented on this year’s tour consume about 100 million cotton bales per year in their textile mills, which represents about 85% of the world’s cotton consumption.

Tour participants will visit a cotton farm in West Texas, observe cotton research in North Carolina and Mississippi, and tour the USDA cotton classing office in Bartlett, TN. They will meet with exporters in the four major Cotton Belt regions and get briefings from CCI, NCC, Cotton Incorporated, American Cotton Shippers Association, Texas Cotton Association, Lubbock Cotton Exchange, AMCOT, American Cotton Producers, Delta Council, Southern Cotton Growers Association, Plains Cotton Growers Association, Western Cotton Shippers Association and Supima.

Nearly 900 textile executives from more than 60 countries have participated in CCI’s biennial Orientation Tour, which was initiated in 1968. Major tour objectives are to increase U.S. cotton customers’ awareness of the types/qualities of U.S. cotton, help them gain a better understanding of U.S. marketing practices and enhance their relationships with U.S. exporters.


Source – Cotton Council International