Blue Jeans Go Green Goes to the Movies

Cotton Incorporated’s Blue Jeans Go Green denim recycling program may be coming soon to a movie theater near you.

Screenvision, a national leader in cinema advertising, is partnering with Cotton Incorporated to showcase a 90-second report about the recent Blue Jeans Go Green NASCAR program conducted at Phoenix International Raceway. The segment will be part of Screenvision’s Front & Center preshow through May 8 on 14,200 screens throughout all 50 states.

Cotton Incorporated was the title sponsor for the Blue Jeans Go Green 200 presented by Cotton, The Fabric of Our Lives NASCAR Nationwide Series race at Phoenix on March 1. As part of the race promotion, attendees were encouraged to drop off any type of used denim at four recycling collection bin locations set up at the track.

“The Front & Center piece featuring the Blue Jeans Go Green program is a great opportunity to showcase Cotton Incorporated’s sustainability efforts,” said Andrea Samber, co-director of strategic alliances at Cotton Incorporated. “We’re thrilled Screenvision so strongly believes in the program.”

The Blue Jeans Go Green denim recycling program helps keep old denim out of landfills and give it new life by converting it into UltraTouch denim housing insulation. To date, the program has diverted more than 600 tons of waste out of landfills and generated approximately two million square feet of insulation to assist with building efforts in communities in need.

The Screenvision segment and a list of participating theaters are available online.

 

Source – The Cotton Board

 

Topics:

Leave a Reply

Marketing Stories
Market Analysis

Mother Nature Now in Charge of the Market

July 24, 2016

At this point in the crop production year, be assured that Mother Nature will still have the major say with respect to cotton prices.

Market Analysis

Watching Bulls, Bears and Fundamentals

July 11, 2016

Fundamentals rule in the long run, but technicals provide the roadmap. Just be sure to keep an eye on the bulls and bears.

Market Analysis

Cleveland: A Fun Week of Bulls, Bears and Brexit

July 5, 2016

The cotton market experienced a fun, exciting week as trading focused on strong bullish and bearish fundamentals – and little to no impact from Brexit.

Market Analysis

Shurley: Acreage Numbers Could Challenge Range-Bound Prices

July 1, 2016

In light of the June 30 USDA acres planted numbers, it would have to be considered good news if cotton’s “range bound” prices can remain at or above 64 cents.

Market Analysis

Market Fundamentals Positive, but Not Yet Bullish

June 20, 2016

July prices are still bumping into resistance. But there are enough positive fundamentals in the market to provide a bit of bullish hope.

Market Analysis

Shurley on Cotton: Thoughts Ahead of the Acreage Report

June 16, 2016

There’s usually speculation on the June USDA Acreage number and how it might compare to the March Prospective Plantings number. So far, it's all quiet.

Market Analysis

Commodity and Mill Actions Pushing Cotton Higher

June 10, 2016

It was a pretty good week for cotton, as fund money continued to flow to all commodities, and mills began to ease their price expectations higher.

Around The Gin
Product News

Indigo Launches Water Efficiency Product for Cotton

July 26, 2016

Boston-based research firm Indigo has launched its first commercial product – Indigo Cotton – which helps improve the cotton plant’s water use efficiency.

Product News

Enlist Technology Provides Tolerance to Three Key Herbicides

July 13, 2016

The Enlist weed control system will give growers the ability to use three modes of action postemergence in both cotton and soybeans.

Product News

Providing Upland Varieties with Acala-like Quality

July 13, 2016

PhytoGen offers growers several upland cotton varieties with Acala-like fiber quality for added premiums and higher profitability.

Product News

PhytoGen Names Winners in Best Yielder Club Sweepstakes

June 29, 2016

A North Carolina cotton grower was named grand prize winner in the 2016 PhytoGen Best Yielder Club sweepstakes.

Product News

Monsanto Donates Research Center to Local Foundation

June 27, 2016

Monsanto Company has donated its 150-acre Leland Agronomy Center to The B.F. Smith Foundation, a nonprofit organization in the Mississippi Delta.

Product News

Record Yields Set by 2015 FiberMax One Ton Club

May 4, 2016

The 127 members who qualified for the FiberMax One Ton Club pushed cotton yields and quality to higher levels in 2015.

Product News

Meister Media Worldwide Website Relaunches With New Resources

April 22, 2016

Meister Media Worldwide — publisher of Cotton Grower magazine – has relaunched its corporate website, highlighting information and services available from one of agriculture’s leading media companies.

Product News

ReinCloud Promises Remote Control

April 18, 2016

New software set to combine irrigation management and data collection – all in the palm of your hand.

Latest News
Market Analysis

Mother Nature Now in Charge of the Market

July 24, 2016

At this point in the crop production year, be assured that Mother Nature will still have the major say with respect to cotton prices.

Market Analysis

Cleveland: USDA Turns the Bulls Loose

July 18, 2016

Say it again: Technicals are the leading indicator of fundamentals; they kept telling us higher prices were coming.

Market Analysis

Shurley on Cotton: It’s Christmas in July!

July 13, 2016

The calendar says July. But for cotton growers, it may as well be “Merry Christmas.”

Market Analysis

Watching Bulls, Bears and Fundamentals

July 11, 2016

Fundamentals rule in the long run, but technicals provide the roadmap. Just be sure to keep an eye on the bulls and bears.

Market Analysis

Cleveland: A Fun Week of Bulls, Bears and Brexit

July 5, 2016

The cotton market experienced a fun, exciting week as trading focused on strong bullish and bearish fundamentals – and little to no impact from Brexit.

Market Analysis

Shurley: Acreage Numbers Could Challenge Range-Bound Prices

July 1, 2016

In light of the June 30 USDA acres planted numbers, it would have to be considered good news if cotton’s “range bound” prices can remain at or above 64 cents.

Market Analysis

Market Fundamentals Positive, but Not Yet Bullish

June 20, 2016

July prices are still bumping into resistance. But there are enough positive fundamentals in the market to provide a bit of bullish hope.

Market Analysis

Shurley on Cotton: Thoughts Ahead of the Acreage Report

June 16, 2016

There’s usually speculation on the June USDA Acreage number and how it might compare to the March Prospective Plantings number. So far, it's all quiet.

Market Analysis

Commodity and Mill Actions Pushing Cotton Higher

June 10, 2016

It was a pretty good week for cotton, as fund money continued to flow to all commodities, and mills began to ease their price expectations higher.

Market Analysis

Mills, Speculators and Weather Driving Cotton Prices

June 7, 2016

Mother Nature’s recent whims are driving new money into cotton, as mills come to grips with rising prices and price fixations, which fuel buying by hedge fund long speculators.

Market Analysis

Shurley on Cotton: A Watchful Summer Lies Ahead

June 7, 2016

As planting season ends and summer approaches, the challenge for growers will be if, and when, to take price protection – and, if so, how to do it.

Promotion

Cotton Inc Debunks Food Babe Cotton Claims

May 31, 2016

Cotton Incorporated recently took on the Food Babe to debunk her unfounded statements about cotton and cottonseed. Forbes magazine applauded those efforts.

Market Analysis

Strange Mix of Positive Signs for the Market

May 31, 2016

Speculative funds, issues in India, U.S. plantings and strong sales have put the cotton market in a positive mood.

Market Analysis

Planting Progress, China’s Reserve Auctions Driving Market

May 23, 2016

Cotton futures had a few triple digit days this past week. Yet, thanks to a combination of influences, the bulls carried the week – if only slightly.

Market Analysis

Shurley on Cotton: Prices Get a Much Needed Bounce

May 19, 2016

April was a good month for cotton prices. So far, May hasn’t been, but prices seem to be attempting a slight recovery.