Blue Jeans Go Green Goes to the Movies

Cotton Incorporated’s Blue Jeans Go Green denim recycling program may be coming soon to a movie theater near you.

Screenvision, a national leader in cinema advertising, is partnering with Cotton Incorporated to showcase a 90-second report about the recent Blue Jeans Go Green NASCAR program conducted at Phoenix International Raceway. The segment will be part of Screenvision’s Front & Center preshow through May 8 on 14,200 screens throughout all 50 states.

Cotton Incorporated was the title sponsor for the Blue Jeans Go Green 200 presented by Cotton, The Fabric of Our Lives NASCAR Nationwide Series race at Phoenix on March 1. As part of the race promotion, attendees were encouraged to drop off any type of used denim at four recycling collection bin locations set up at the track.

“The Front & Center piece featuring the Blue Jeans Go Green program is a great opportunity to showcase Cotton Incorporated’s sustainability efforts,” said Andrea Samber, co-director of strategic alliances at Cotton Incorporated. “We’re thrilled Screenvision so strongly believes in the program.”

The Blue Jeans Go Green denim recycling program helps keep old denim out of landfills and give it new life by converting it into UltraTouch denim housing insulation. To date, the program has diverted more than 600 tons of waste out of landfills and generated approximately two million square feet of insulation to assist with building efforts in communities in need.

The Screenvision segment and a list of participating theaters are available online.


Source – The Cotton Board


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