DuPont Study Questions What it Means to be Green

Joel Makower

In a study released Dec. 5, DuPont revealed that a growing number of Chinese consumers not only understand, but prefer green products. The statistics showed that a staggering 70% of those surveyed expressed confidence in the claims of brands marked as green. These findings reflect the potential for brands with sustainable practices to find success in world’s largest consumer market.
 
In order to sift through the wealth of information found in the study, “DuPont China Green Living Survey: Consumer Awareness and Adoption of Biobased Products,” Cotton International spoke with Joel Makower, the executive editor of Greenbiz.com. Having been featured in The New York Times, USA Today, Forbes, and more as the voice of the green industry, Makower focused a critical eye on what cotton industry professionals can do to tap into this ever-growing green trend.

Makower pointed out that, “Unfortunately, no set of standards has to be met in order for a company to label themselves as green.” He explains that while many people say they care about the environment and want to buy the right thing, they simply may not know what that means, and thus may be hesitant to invest. In order to remedy this, the DuPont study listed product characteristics and surveyed based on consumer agreement that these attributes make it acceptable for the product to be labeled green.

The results showed the following:

Characteristic

Percentage Who Agree It Is Definitely, or Likely, Green

Contains recycled material 

84%

Made from renewable materials

84%

Use less energy to produce

84%

Requires less energy to use at home

76%

Requires less water to use at home

74%

Use less water to produce

73%

 
One reason for the less-than-perfect marks across the board, Makower explains, could be that many find the qualifications of a green product difficult to quantify. For example, if a brand can say it uses 60 watts of energy vs. another product’s 80 watts, or costs you $10 per year instead of $50, that is a measurable difference that consumers can understand. In addition, Makower says that consumers are more likely to take out their wallets for green products that go directly onto their body, such as apparel – a statistic that many cotton industry professionals will feel relieved to hear.

With Canadians and Americans trusting less in green products, though, at 5% less and 10% less respectively, one has to wonder why. One reason Makower points out is the fact that in China, the environment is much more of an issue than it is in most of North America.

“Waste is an issue, water is an issue, energy is an issue, and air pollution is very much an issue there,” he explains. “Studies have shown Chinese children are much more likely to be born with asthma and other respiratory issues, so it is clear that their current practices are, in many regards, not sustainable. When people have these things right in front of them, and it becomes a concern – be it asthma or polluted water – it gets them thinking about other issues.

“As much as people care about the environment,” Makower continues, “and I believe they do, they want to know what’s in it for me and my family. If it saves money, improves my health, lessens health risks, it’s good. “

Normal
0

false
false
false

EN-US
X-NONE
X-NONE

/* Style Definitions */
table.MsoNormalTable
{mso-style-name:”Table Normal”;
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-parent:””;
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-para-margin-top:0in;
mso-para-margin-right:0in;
mso-para-margin-bottom:10.0pt;
mso-para-margin-left:0in;
line-height:115%;
mso-pagination:widow-orphan;
font-size:11.0pt;
font-family:”Calibri”,”sans-serif”;
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:”Times New Roman”;
mso-bidi-theme-font:minor-bidi;}

Leave a Reply

News Stories

Product News

Deltapine Focused on Raising the Yield Bar in 2015

November 17, 2014

No brand of cotton seed was planted on more acres in 2014 than Deltapine. So it stands to reason that the company’s variety researchers are preparing to introduce monumental changes to their seed lineup in 2015.

Product News

CROPLAN a Brand to Watch for 2015

November 21, 2014

Growers familiar with CROPLAN corn and soybean varieties in the South may want to keep an eye on the company’s cotton program, too.

News

Taylors Receive TALL South Plains Ag Leadership Award

November 13, 2014

Dan and Linda Taylor of Ropesville, TX have been honored with the TALL South Plains Agricultural Leadership Award.

Product News

Growth Continues for Dyna-Gro and All-Tex

November 13, 2014

Crop Production Services has put a two brand approach in place for its Dyna-Gro and All-Tex brands of cotton. And their varieties are getting stronger each year.

Product News

PhytoGen Gaining Foothold in West Texas Market

November 12, 2014

In a year that saw PhytoGen introduce several new varieties to the Cotton Belt, an old standard once again stole the headlines as the company looks to gain more of the Southwest market.

Product News

Monsanto, Sumitomo and Valent Extend Crop Protection Partnership

November 10, 2014

Monsanto, Sumitomo Chemical and Valent U.S.A. have agreed to extend their strategic partnership in Monsanto’s Roundup Ready PLUS Crop Management Solutions platform for U.S. cotton and soybeans.

News

USDA Seeks Comments on New Conservation Stewardship Program Rule

November 5, 2014

USDA is seeking public comment on proposed changes to the Conservation Stewardship Program that are designed to deliver a higher level of conservation benefits.

Around The Gin

Product News

CROPLAN a Brand to Watch for 2015

November 21, 2014

Growers familiar with CROPLAN corn and soybean varieties in the South may want to keep an eye on the company’s cotton program, too.

Product News

Deltapine Focused on Raising the Yield Bar in 2015

November 17, 2014

No brand of cotton seed was planted on more acres in 2014 than Deltapine. So it stands to reason that the company’s variety researchers are preparing to introduce monumental changes to their seed lineup in 2015.

Product News

Growth Continues for Dyna-Gro and All-Tex

November 13, 2014

Crop Production Services has put a two brand approach in place for its Dyna-Gro and All-Tex brands of cotton. And their varieties are getting stronger each year.

Product News

PhytoGen Gaining Foothold in West Texas Market

November 12, 2014

In a year that saw PhytoGen introduce several new varieties to the Cotton Belt, an old standard once again stole the headlines as the company looks to gain more of the Southwest market.

Product News

Monsanto, Sumitomo and Valent Extend Crop Protection Partnership

November 10, 2014

Monsanto, Sumitomo Chemical and Valent U.S.A. have agreed to extend their strategic partnership in Monsanto’s Roundup Ready PLUS Crop Management Solutions platform for U.S. cotton and soybeans.

Product News

Grow Ag Leaders Scholarship Program Includes Cotton Belt States

October 28, 2014

Grow Ag Leaders is offering more than $500,000 in college scholarships to students interested in agricultural careers. The program is available in 40 states, including many throughout the Cotton Belt.

Product News

Platform Specialty Products to Acquire Arysta LifeScience as Component for New Company

October 21, 2014

Platform Specialty Products has reached a definitive agreement to acquire Arysta LifeScience for approximately $3.51 billion.

Product News

PhytoGen Partners with Farmers to Aid Local Charities

October 17, 2014

Since becoming a partner in the Swisher Sweets/Sunbelt Expo Southeastern Farmer of the Year program three years ago, PhytoGen has made donations to 25 charities on behalf of state farmers of the year.

Latest News

News

Taylors Receive TALL South Plains Ag Leadership Award

November 13, 2014

Dan and Linda Taylor of Ropesville, TX have been honored with the TALL South Plains Agricultural Leadership Award.

News

USDA Seeks Comments on New Conservation Stewardship Program Rule

November 5, 2014

USDA is seeking public comment on proposed changes to the Conservation Stewardship Program that are designed to deliver a higher level of conservation benefits.

News

Make Sure Conservation Compliance Up to Date with FSA

November 4, 2014

Based on changes mandated through the 2014 Farm Bill, producers are now required to have a completed and signed Highly Erodible Land Conservation and Wetland Conservation Certification on file with the Farm Service Agency.

News

USDA Updates ARC, PLC Timelines and Details

November 4, 2014

USDA’s Farm Service Agency has updated the timelines for the Price Loss Coverage and Agriculture Risk Coverage programs specified as part of the 2014 Farm Bill.

News

Texas Tech Program Wins Cotton Inc. Grant

November 3, 2014

Students in Texas Tech’s Retail Management program will get an in-depth look at cotton in their curriculum, thanks to an educational grant from Cotton Incorporated.

Marketing

Don’t Hate the Futures. Hate the Fundamentals.

November 1, 2014

Cotton producers could learn a lot from – of all things – the onion market.

Market Analysis

With WTO Brazil Settled, Cotton Casts a Wary Eye on Chinese Policy

October 31, 2014

With the conclusion of the WTO Brazil case, the U.S. cotton industry can bring a renewed focus to the challenges ahead, coming from a familiar source.

Disease Control / Nematodes

Nematode Research on the Rise

October 30, 2014

Take a peek at the seed company pipelines, and you’ll notice a common theme – nematode control.

Market Analysis

Plexus: Market “Boxed In” Between Support and Resistance

October 24, 2014

Volatility dropped this week, as the market is discounting a scenario in which prices are not expected to change significantly over the coming months. Once all harvest is complete and sorted out, we may see renewed pressure on cash prices.

News

USDA Offers Funding for Rural Broadband and Telecommunications

October 23, 2014

USDA is offering $190.5 million in grants and loans to make broadband and other advanced communications infrastructure improvements in rural areas.

News

Cotton’s 24 Hour Runway Show Returns for Third Year

October 23, 2014

Cotton Incorporated will again host Cotton’s 24 Hour Runway Show – a fashion marathon featuring a different cotton look every minute – in early November.

News

EPA Launches Voluntary Star-Rating Program to Reduce Pesticide Drift

October 22, 2014

The EPA has announced a new voluntary Drift Reduction Technology program to encourage the use of verified, safer pesticide spray products to reduce exposure and pesticide movement and help farmers save money.

News

Cotton Industry Applauds USDA Production History Changes

October 21, 2014

The cotton industry commended USDA’s Risk Management Agency for implementing a farm law provision important to cotton production areas that have been hit with drought and other adverse weather in recent years.

News

New Farm Bill Program Provides Production History Relief

October 21, 2014

USDA has implemented a new Farm Bill initiative that will provide production history relief to farmers affected by severe weather, including drought.

News

Registration Open for Cotton Incorporated Crop Management Seminar

October 21, 2014

Cotton Incorporated will conduct its 2014 Crop Management Seminar on November 12-13 at the University of Georgia Tifton Campus Conference Center. And attendees can expect an economic and environmental focus on keeping cotton sustainable.