PUMA Releases TransDRY Golf Apparel
February 14, 2012 Along with Under Armour’s move into Charged Cotton, PUMA Golf and Cotton Incorporated have partnered to create a series of PUMA Golf performance shirts featuring TransDRY technology, a moisturemanagement system that wicks away moisture and spreads it for faster drying and less cling to the body.
“We are excited to be partnering with PUMA Golf, bringing new technology and styles to the course,” said David Earley, Senior Director, Supply Chain Marketing for Cotton Incorporated. “At Cotton Incorporated, we believe that the PUMA Golf mantra of ‘Look Better. Feel Better. Play Better,’ is a way of life. By fusing the comfort of cotton, the TransDRY technology and the style of PUMA Golf, we have created top performance products that are highly desirable.”
The TransDRY moisture-management system turns cotton into a performance fabric while maintaining cotton’s unique breathability and comfort. By applying the technology at the yarn stage, PUMA Golf TransDRY styles reduce cotton absorbency capacity and overall drying time by 50% and ensure the technology doesn’t wash away like a topical treatment.
The new treatment wicks moisture from the inside of the shirt to the outside, benefiting the golfer by keeping the inside of the garment dry and less saturated. Simultaneously, the treatment spreads the moisture horizontally, allowing for a faster drying time.
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