SePRO Corporation Realigns Business Units
July 7, 2015 SePRO Corporation is realigning its sales and marketing structure to help increase its presence in the agriculture and specialty chemical markets and to prepare for growth.
Shaun Hyde and Mike Jackson become Regional Sales Leaders for SePRO’s growing sales organization.
“With the support of Shaun and Mike, we have been able to create an infrastructure that prepares SePRO for significant growth while maintaining expertise, focus and the high level of customer service that is critical to the markets we serve,” said Dr. Tyler Koschnick, vice president of sales and research.
The company is also aligning its marketing organization to create a higher level of market and product expertise, while gaining efficiencies as a single marketing group.
Scott Shuler will be Portfolio Leader Invasive Weed Management Solutions, responsible for the majority of SePRO’s herbicide solutions across all markets, including Brake cotton herbicide.
Mark Brotherton, now Portfolio Leader Ornamental Solutions, will lead increased marketing efforts for the company’s fungicide, insecticide and other nursery and greenhouse products.
Sarah Miller becomes Portfolio Leader Algae and Water Quality Solutions, with the responsibility for marketing SePRO’s copper-based product portfolio, plus phosphorus mitigation products and colorants.
Dr. Jeff Atkinson is filling a new position as Portfolio Leader Turf & Landscape Solutions. He will be responsible for research and market development of SePRO products for the turf and landscape markets, including the company’s plant growth regulators for golf courses.
“SePRO is continuing to evolve as an organization and is working diligently to enhance our leadership position in our industry,” said William Culpepper, president and CEO of SePRO. “We are proud to have a very professional and highly experienced team in place.
“Our company’s future looks strong as we are making significant investments in the development of new solutions and markets,” he added. “We also recognize it is important to ensure we are properly aligned with our customers while maintaining critical technical expertise that has been so important to our past success.”
Source – SePRO Corporation
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