Update: U.S. Cotton Trust Protocol Sets Six 2021 Grower Enrollment Webinars
September 20, 2021 
In addition to its previously announced September webinar dates, the U.S. Cotton Trust Protocol has added four additional live webinars focusing on how the program helps U.S. growers meet the changing demands from their end customer, while also better documenting and verifying the sustainability practices and advances already incorporated into their farms.
Launched in 2020, the Trust Protocol is a farm level, science-based program that sets a new standard for more sustainably grown cotton. It brings quantifiable and verifiable goals and measurement to sustainable cotton production and drives continuous improvement in six key sustainability metrics – land use, soil carbon, water management, soil loss, greenhouse gas emissions, and energy efficiency.
In its first year, over 300 U.S. cotton growers enrolled in the program and secured 1.5 million bales of cotton into the system. The Trust Protocol also welcomed more than 450 brand, retailer, mill, and manufacturer members.
“As members of the Trust Protocol, we will be able to demonstrate to brands and retailers that our cotton is more responsibly grown, which provides them the critical assurances needed to confidently source more U.S. cotton,” said Kellon Lee, an enrolled Trust Protocol grower. “But the Trust Protocol isn’t just designed to help brands and retailers. It also helps us document our sustainability progress and compare it anonymously as we work to improve each year.”
Enrollment for the 2021 crop is open. For growers not yet participating, the webinars provide an opportunity to learn about program benefits and ask questions. Speakers include Trust Protocol representatives and grower members.
Growers can register online for any of the scheduled webinar dates:
- Tuesday, September 14, 8:00 am CST
- Wednesday, September 29, 8:00 am CST
- Tuesday, November 2, 8:00 am CST
- Tuesday, November 16, 8:00 am CST
- Thursday, December 9, 8:00 am CST
- Tuesday, December 14, 8:00 am CST
“U.S. cotton growers have led the way in innovation, quality and the responsible stewardship of their land for decades,” said Dr. Gary Adams, president of the U.S. Cotton Trust Protocol. “The Trust Protocol builds off those efforts from the past 35 years to help constantly improve growing practices through innovation, knowledge sharing, and advancements. We invite all U.S. cotton growers to join us and learn the many benefits of membership in the program.”
Based on additional information provided by the U.S. Cotton Trust Protocol
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