Deltapine Expands Cotton Commercial Contest for Students
Students will once again have the opportunity to win cash donations for their FFA chapter or high school as Monsanto Company – on behalf of Deltapine cotton – and Plains Cotton Growers, Inc. partner to present the Deltapine Cotton Commercial Contest.
The contest will put a spotlight on the regional cotton industry and the numerous ways cotton is used. Contestants are asked to produce a video 80 to 85 seconds in length about the importance of cotton in their own community, and its numerous uses, from textile production to by-products that aid us daily. Students are also encouraged to visit local cotton gins and growers when making their videos.
“Many people who live in urban areas don’t realize the importance of cotton to Texas or the tremendous impact it has on the state’s economy,” said Dave Rhylander, Deltapine cotton marketing manager. “Many of them don’t know – or they take for granted – all the things that come from cotton that we use every day. We believe this contest will help both the students and the public have a better understanding of the value of cotton to all of us.”
Last year’s contest included 10 FFA chapters participating. This year, many more high school students across West Texas are expected to participate. Deltapine is also proud to have Lubbock-based Plains Cotton Growers as a co-sponsor this season.
“We are excited to be a part of such a great contest that both teaches our local youth about cotton and promotes the industry among growers and the public,” said Steve Verett, Executive Vice President for Plains Cotton Growers, Inc. “We are committed to helping ensure that their videos tell the story of cotton in the most engaging way possible.”
Upon completion, students will submit their videos using the contest’s website, www.CottonVideoContest.com. In addition to accepting entries from FFA chapters in Texas, any Texas high school student may also enter.
The FFA chapter entries and high school entries will be divided into two separate categories, and prizes will be awarded to the top three videos in the category. The top video in each category wins a $2,500 cash donation for their high school (if in the high school category) or FFA chapter (if for the FFA chapter category). Second and third prizes in each category will each receive cash donations of $1,500 and $1,000 respectively for their high school (if in the high school category) or FFA chapter (if for the FFA chapter category). Additionally, up to two videos may be selected from all entries received to air as a television commercial for the cotton industry in Texas.
Submissions will be posted online for the public to vote for, “Like” and share using Facebook and other social media tools. Winners will be determined by online vote at www.CottonVideoContest.com and a judging panel that will consist of representatives from Deltapine, Plains Cotton Growers, and other industry professionals. Around December 14, 2011, the videos will be made available to the public for viewing and voting. Winners will be announced and donations presented at the 2012 Texas Cotton Ginners’ Association (TCGA) Meetings and Cotton Trade Show.
More details and a copy of the official rules for the contest are available at www.cottonvideocontest.com. All video submission must comply with the official rules in order to be eligible to win.
To learn more about Deltapine cotton varieties, go to www.deltapine.com.