Cotton Inc, Bloomingdale’s Launch Digital Cotton Fashion Shopping

By Jim Steadman|September 7, 2017

To help make buying new cotton fashion looks easier and right off the runway, Cotton Incorporated and Bloomingdale’s have teamed up to launch the first ever 60-second, shoppable digital fashion show.

The 60 Second Fashion Show site – available from September 7 through October 19 – allows consumers to watch the interactive fashion show video, select outfits, and purchase the cotton clothing featured with just a few clicks.

“Consumers today are seeking style and comfort in their clothing and convenience in their shopping experience – a combination that’s not always easy to find,” said Kim Kitchings, senior vice president of consumer marketing at Cotton Incorporated. “In collaboration with iconic retailer Bloomingdale’s, we’re making quality fabric and fashion accessible in seconds.”

Shoppers can select from more than 80 cotton pieces for both men and women, including items from contemporary brands such as J. Brand, Adidas, Rag & Bone, Theory, Michael Kors, Burberry, Paige and more. Items are available online and at participating Bloomingdale’s department stores across the country.

Cotton Board Chairman and Louisiana cotton producer George LaCour Jr., said “A core function of Cotton Incorporated is to create consumer demand for the cotton we grow. I am encouraged to see Cotton Incorporated leading the industry in innovating how consumers find and shop for cotton.”