French Fashion Brand Kiabi Joins U.S. Cotton Trust Protocol
October 16, 2023 French fashion brand Kiabi is the newest member of the U.S. Cotton Trust Protocol.
Founded in 1978 in Northern France and with 579 shops in 25 countries, Kiabi is committed to sustainable sourcing and driving positive social and environmental change in fashion retail. The brand’s “2030 Vision” aims to integrate positive fashion and sustainability. At least 72% of its products are already designed using sustainable fibers, with a goal to reach 100% by 2025 – thus reducing energy and water usage while limiting pollution and habitat degradation in the supply chain.
Cotton already represents 70% of the raw material used in Kiabi’s products. By utilizing the program’s proprietary Protocol Consumption Management Solution (PCMS) to track U.S. Cotton and/or Protocol Cotton, they will be provided full supply chain transparency. Kiabi will also have the ability to use Protocol Consumption Units (PCCUs) for internal calculations of Scope 3 emissions or making proportionate environmental claims on products.
The Trust Protocol is the only sustainable cotton system that provides quantifiable, verifiable goals and measurement and drives continuous improvement in six key sustainability metrics – land use, soil carbon, water management, soil loss, greenhouse gas emissions, and energy efficiency. It is also the first to offer article-level supply chain transparency to members.
“As we strive to meet our ambitious goals and look more closely at our suppliers and their processes,” said “We need to be able to measure continuous improvement across our sustainability metrics confidently and accurately as part of our analysis of our scope 1, 2, and 3 carbon emissions and biodiversity risks,” says Virginie Cayzeele, Raw Materials Leader at Kiabi. “The Trust Protocol’s blockchain-enabled value chain transparency solution will ensure rigorous and verifiable evidence in our work for the protection and preservation of our planet.”
“We’re pleased to welcome Kiabi to the U.S. Cotton Trust Protocol and supporting their commitment to sustainable cotton sourcing,” says Dr. Gary Adams, President of the U.S. Cotton Trust Protocol. “We look forward to providing them with measurable, verifiable data and outcomes as they pursue their environmental and social goals.”
The Trust Protocol is aligned with the UN Sustainable Development Goals, recognized by Textile Exchange and Forum for the Future, and part of the Sustainable Apparel Coalition, Cotton 2025 Sustainable Cotton Challenge, Cotton 2040, and Cotton Up initiatives. It has also been published in the International Trade Centre Standards Map, recognized as a standard for sustainable cotton by the Partnership for Sustainable Textiles, approved as a standard for sustainable cotton by the German Federal Government, and confirmed as an ISEAL Community Member.
Information from the U.S. Cotton Trust Protocol
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