New PUMA Store Offers Organic Cotton
PUMA today opened a sustainable PUMA Store in India, with products including organic cotton and other sustainable materials.
The store – located in the Bangalore suburb Indiranagar – is spread over a total of 800 sq meters, has been locally developed and sourced and incorporates a number of revolutionary and innovative design elements to ensure major energy savings as well as environmentally friendly sourcing practices.
“The building is a true design marvel and incorporates a host of innovative sustainability features to make our sustainable PUMA Store a one-of-a-kind retail experience”, said Rajiv Mehta, Managing Director PUMA South Asia. “We are pleased to be a pioneer in sustainability again with setting new standards for an environmentally-friendly and resource-saving store concept in one of India’s best shopping locations.”
The store will retail a range of products made from organic cotton as well as PUMA’s Wilderness Collection – a collection primarily sourced and produced in Africa using sustainable materials. For the first time in India, the sustainable PUMA Store also introduces PUMA’s global ‘Bring Me Back” Program – an in-store recycling program for footwear, apparel and soft accessories.
For more information on PUMA and the brand’s efforts around sustainability, please visit http://about.puma.com/sustainability/