Bayer’s ThryvOn Technology Fully Registered for the 2023 Cotton Season

By Cotton Grower Staff|February 12, 2023

Bayer has received all final regulatory approvals for its ThryvOn Technology, making Bollgard 3 ThryvOn cotton with XtendFlex Technology commercially available for the 2023 cotton planting season.

ThryvOn Technology provides built-in protection and may reduce the number of insecticide applications needed for control of key tarnished plant bug and thrips species. The trait demonstrated proven success during Bayer Ground Breakers Field Trials in 2021 and 2022, providing farmers additional tools to protect against these damaging insects. In those trials, the ThryvOn technology was shown to reduce average season-long injury from these harmful pests, which can provide for a stronger start to cotton plants and improved yield potential.

“We are thrilled to announce the commercial availability of ThryvOn Technology, the industry’s first cotton biotech trait of its kind,” said Lindsey Battle, Bayer Trait Marketing and Launch Lead for Regional Crops. “Tarnished plant bug and thrips species have become some of the most economically detrimental pests in U.S. cotton farming. This new technology provides built-in protection against these pests along with providing growers additional options and flexibility in how they manage their fields. We are excited to provide growers greater access to this technology in 2023 and beyond.”

ThryvOn Technology will be stacked with Bollgard 3 XtendFlex Technology to provide a broad spectrum of insect protection, including protection against bollworm, tobacco budworm, other common worm pests, key tarnished plant bug and thrips species, as well as options against tough-to-control and resistant weeds like Palmer amaranth, waterhemp, and marestail.

“Bayer continues to be the leader in research and innovation when it comes to cotton,” said Battle. “Bollgard 3 ThryvOn cotton with XtendFlex Technology continues the tradition of providing growers with state-of-the-art tools and technologies that help them preserve their fields and protect their legacy.”