Cotton Inc. Technologies at Play in Kids’ Clothing
Several well-known companies have recently announced new product lines featuring Cotton Incorporated technologies developed to enhance cotton’s natural properties and allow it to perform in new ways.
Using Cotton Incorporated’s TOUGH COTTON branded technology solution, cotton can be engineered for enhanced durability over the life of the garment:
- TOUGH COTTON girl’s leggings are now available under Walmart’s Wonder Nation label.
- Target’s childrenswear line, Cat & Jack, has adopted TOUGH COTTON technology for boy’s school uniform pants, girl’s leggings and girl’s fashion pants.
- JCPenney brands Arizona and Okie Dokie are featuring TOUGH COTTON technology in over 6 million pairs of girl’s leggings.
- JCPenney also boasts the TOUGH COTTON trademark with a sticker on the product at retail to ensure shoppers are aware of this play-tested technology that makes these items stronger and last longer regardless of what kids put them through.
According to its company website, Pampers has announced a new line of diapers and wipes featuring cotton:
- Pampers Pure Protection Diapers have a Cotton Enhanced outer cover, which includes premium cotton grown in the U.S., making it both soft and hypoallergenic. The diapers are also made without chlorine bleaching, fragrance, parabens, or natural rubber latex.
- Pampers Aqua Pure Wipes are made with carefully-selected ingredients, including 99% pure water and a touch of premium cotton.
A new hoodie from Vans features STORM COTTON technology, fusing all-weather function with the Vans classic California style. This water-repellent finish allows for the comfort of cotton, but with added protection from moisture. Vans showcases the STORM COTTON trademark within their online product text, as well as on the garment hangtags at retail.
“Having this many new adoptions of Cotton Incorporated technologies speaks to the current health of the organization and the cotton industry as a whole,” says Cotton Board Chairman and Louisiana cotton grower, George LaCour, Jr.
For more information on these products, and to shop these cotton product lines, visit the “Shop Cotton” section of thefabricofourlives.com.
Source – The Cotton Board