COVID-19, Recession Cut Cotton Demand

Cotton producers face an uncertain market future as demand for cotton and cotton products, like apparel, tumbled due to COVID-19 stay-at-home orders and economic recession, said a Texas A&M AgriLife Extension Service economist.

Dr. John Robinson, AgriLife Extension cotton marketing specialist in College Station, said cotton and the industries that touch it are sliding alongside the economy. Retail apparel sales numbers dropped 79% from March to April, he noted.

Robinson said that two contributing factors have been bad for sales of retail apparel and have trickled down to cotton markets. First, sheltering-in-place mandates meant stores closed and people were not making retail purchases. And second, gross domestic product, which measures the value of all final goods and services produced, is negative in the U.S. and globally, indicating a recession. Millions of Americans have lost their jobs, the economy slowed, and people are spending their money on necessities rather than discretionary items like clothes.

Recession Effect on Cotton

During recessions, consumers will often shift spending on food to buy cheaper items like ground beef versus a ribeye steak. But a recession makes the cotton market especially sensitive to economic boons and busts.

“Historically, if you plot a recession, cotton consumption moves together alongside it,” he said. “When times are tough, clothing is discretionary. People will put off buying new clothes until times are better. That makes cotton more vulnerable than any other ag product I can think of.”

Robinson said the export market has been “decent enough,” but suspects those numbers are being propped up by China. The Chinese government supports cotton prices by buying up reserves.

“They ordered 100,000 bales of cotton,” he said. “But they’re just holding them. At this point, they’re not spinning them into yarn.”

A major apparel producer like China holding a glut of U.S. cotton worries Robinson about the 2020 season and 2021 marketing year. Reduced demand going forward will likely reflect in slower export sales in 2021.

USDA demand forecasts for total consumption have steadily dropped since March and reflect a slowdown and excess supply, he said. Meanwhile, the USDA’s preliminary estimate for U.S. cotton acres released March 31 was 13.7 million acres.

The cotton acreage estimates won’t be updated until June, but Robinson said expectations are that the number will be closer to 12 million to 13 million acres. The USDA reported cotton farmers planted 13.7 million acres in 2019, a 3% reduction from 2018.

Beyond the Pandemic Response

Despite the reduction in acres, the expectation for 2020-2021 is that the U.S. will have more cotton than it needs. Futures market prices, which have ranged between 48 cents per pound to 58 cents per pound in the last few months, will likely not improve.

By comparison, the futures market price for one pound of cotton was 70 cents in January, Robinson said. According to AgriLife Extension budget calculations, most farmers’ break-even price – the cotton cash price needed to cover input costs alone – is 60-70 cents per pound, depending on individual costs and eventual yield. Cash prices generally fall 4-8 cents below futures market prices.

“If we end up with excess cotton, it will continue to trade in that low range, because I don’t see any fundamental economic reason for it to rise,” he said.

Robinson said federal price support mechanisms, along with additional funding from the Coronavirus Aid, Relief and Economic Security Act, should get farmers to next season.

He believes the lag, both in economic and logistical terms, could mean cotton markets won’t return to normal until Christmas 2021, if COVID-19 is controlled beyond the initial outbreak.

“If we have a vaccine and all the assurances that we’ve got it licked medically, we might see the economy start picking back up at a rapid pace,” he said. “There has to be demand for products, and the lag will likely take months when you’re talking the global cotton supply chain and people having confidence and ability to spend money. The last thing on an unemployed person’s mind is new apparel.”